Marketing, Associate of Applied Science
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Program Description
The two-year Marketing degree is designed to prepare students for a career and leadership role in marketing by developing the student’s skills in building customer value and satisfaction, supervising employees, communication, and business terminology.
Program Outcomes
Students who successfully complete the Associate of Applied Science degree in Marketing will:
- Explain basic marketing functions and their integration into the business environment
- Demonstrate effective oral and written communication skills
- Apply critical thinking and decision-making skills
- Distinguish the importance of an ethical work environment
- Apply information and technology tools relevant to the profession
Career Considerations
Entry-level marketing positions, sales, customer service relations, social media marketing, public relations, advertising, and other marketing focus careers.
Program Course Requirements
| First Year | ||
|---|---|---|
| First Term | Credits | |
| BA 101 | Intro to Business 1 | 4 |
| BA 214 | Business Communications 1 | 3 |
| BA 231 | Computers in Business | 4 |
| WR 121Z | Composition I 1 | 4 |
| Credits | 15 | |
| Second Term | ||
| BA 180 | Business Mathematics I | 3 |
| BA 233 | Accounting for Managers | 4 |
| SDP 208 | Human Rscs for Supervisors | 3 |
| WR 122Z | Composition II 1 | 4 |
| Credits | 14 | |
| Third Term | ||
| BA 106 | Business Leadership | 3 |
| BA 181 | Business Mathematics II | 3 |
| BA 223 | Principles of Marketing 1 | 3 |
| SDP 109 | Elements of Supervision | 3 |
| WR 227Z | Technical Writing 1 | 4 |
| Credits | 16 | |
| Second Year | ||
| First Term | ||
| BA 128 | Accounting Applications I 1 | 2 |
| BA 165 | Customer Service | 3 |
| BA 206 | Management Fundamentals 1 | 3 |
| BA 238 | Professional Selling 1 | 3 |
| SDP 113 | Human Relations-Supervisors | 3 |
| Credits | 14 | |
| Second Term | ||
| BA 150 | Develop a Small Business | 4 |
| BA 249 | Retailing 1 | 3 |
| BA 218 | Personal Finance | 3 |
| COM 111Z | Public Speaking 1 | 4 |
| Credits | 14 | |
| Third Term | ||
| BA 226 | Business Law 1 | 4 |
| BA 239 | Advertising 1 | 3 |
| BA 250 | Managing the Small Business | 3 |
| BA 253 | Social Media Marketing | 3 |
| ECON 201 | Microeconomics 1 | 4 |
| Credits | 17 | |
| Total Minimum Credits | 90 | |
- 1
A grade of C or better must be attained in the courses indicated.
Advising Notes
- Scheduling requirements may prevent all courses from being offered every term.
- Please see an advisor for a degree planning worksheet for this program.
- Program Prerequisites: See requirements needed for first term classes.
Program Entrance Requirements
- Students entering the program are expected to have basic keyboarding and computer skills with business application software such as Word and Excel. If these skills are needed, you should take CIS 120 Intro to Digital Literacy (4 cr.) during your first term at UCC.